In Chrysler Concept Cars 1940-1970, David Fetherston, author of numerous books including American Woody, and Tony Thacker, former editor of Custom Car magazine, present three decades of innovative car designs that followed the Airflow fiasco. The new designs were to represent Chrysler’s philosophy that beauty should be the “sheer by-product of engineering integrity.” The most significant concept car of the forties was the Golden Arrow. Streamlining was used, but tastefully tempered. The Golden Arrow incorporated a double cowl with visible fender seams, and its art was to later emerge in the Chrysler Imperial parade car.
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